The next new release of the week is a collaboration between the CEO of a major entertainment company in Korea and one of his former artists. Sunmi is probably a name that a lot of us recongise given her successful solo career her most recent solo release being pporappippam. She was also a member of Wonder Girls, which was one of the famous groups of Korea under JYP Entertainment when they were still active. The two have jouned hands together for When We Disco , which dropped last night.
Based off the title of the song, it clear that the collaboration would be dealing with the retro influence. And that expectation was defintiely fulfilled with the European disco instrumental. And it was quite consistent. And it is hard to find the disco influence boring, as the energy is always likeable and a memorable part of my childhood, as that was the songs that my mother enjoyed while she was growing up and she would play it a lot when I was younger.
Both J. Y Park and Sunmi effortlessly sing their way through the song with really enjoyable melodies. They are very easy on the ears. Even the filtered vocals at the start were not harsh in anyway, which really helped make the song appealing. The only thing that I did dislike about the song is the inclusion of the infamous JYP whipser at the end.
I know it is his song, so it makes perfect sense for him to put an audio signature into the song. But I just wished it had a retro twist to fit in better wtih the song. The song is about a past love who disappeared from their lives. They reminsce about this person and wonder what they are doing now. And that is exactly what we see in this video. Park and Sunmi used to be lovers. But some other guy pulled them apart.
Sunmi went on to be a singer in the storyline and reunited with J. The exact same thing happened this time around, with the other guy ordering his henchmen to pull the reunited couple apart. This time around Sunmi fights back and with J. Park runs away. It looked supscious. I was lowkey expecting a confrontational scene between J. Park and the other guy towards the end of the video, but we never got it.
The dance is not complicated. Well, this comment is based on how I percieve it. Given my two left feet, it might be a completely different story. It also fits in with the retro influence. I love how odd the dance gets towards the end. It is still within the retro genre, just not how I expected the dance to play out. The second comeback of the day belongs to Sunmi, who is make her comeback with pporappippam.
What jumps right out at me is the retro feel that pporappippam has. More specifically, its music profile revolves around 80s disco. An upbeat retro like this one in Summer, which sounds very refined and also very Sunmi-like, feels very refreshing and appealing. The violins at the start had a very intriguing feel to them. And I like how the funky guitar peeks through the instrumental verses, before going full blast for the chorus. I also enjoyed the bass during the pre-chorus, which helped build the song towards the upbeat chorus.
The bridge revisits those violins from the start and I liked the peacefulness that comes from this section. A very fun and captivating instrumental, if you asked me. As for the other elements in this song, they were also quite good. But while they are plain, they are also quite light and airy, which helps with the refreshing appeal of this song. The hooks are quite memorable and the melodies replay in my head even after the song had stopped playing. All signs of a great song.
Though, they have to compensate with interesting visual elements to earn that like. It might be her visuals or her expressionless facial expressions she always put on, such as at the end of this video. Note that she is quite happy and all smiles throughout the music video, which shows experiencing the positive sides of being in love with her partner. I really like how the music video emphasis the colour purple, which she refers to quite often throughout the music video. Doing some research, the colour purple in dreams symbolises intimacy, affection and devotion, which is highly appropriate for her video.
They add a very interesting vibe to the performance. I also like their use at the end of the performance. While her performance during the initial and second choruses was pretty good, I found the bridge and final chorus routine to be the most captivating.
Final chorus because more people were present to fill out the stage and help give a strong end to the performance. The bridge because Sunmi walks on her dancers and falls into their arms. It looks glamourous when Sunmi does it. Apologies for my absence yesterday. It was definitely poor timing on my behalf, especially with one very big debut and solo comeback all in one day yesterday.
The ver popular female solo singer is back. And it seems that she is already doing that, with her comeback track already topping domestic charts! Sure, there are a number of artists who do this well as well. But not in the serious manner that Sunmi always pull off.
Alongside this, I found the track to be very catchy from start to end. The instrumental starts off as quite piercing. But it is an opener that attracts your attention from the start. I really liked her verses, which was the more vocally centred sections of the track.
Though, I wanted to hear more of a strong hook during the pre-chorus, as I think this could have benefited the chorus. The piercing start of the song returns as the main piece of the chorus. Once again, I thought it was cool and catchy. And it definitely added some attitude to the song.
I am not a fan of the bridge, which felt like it was from another song. And this video does have that odd factor to it, proving my point. The song is all about being yourself despite the criticisms. And she does just that in the video by sporting pretty different hairstyles.
But the video does a good job of making it look odd, and the backup dancers seem to be following whatever she is doing i. Despite the criticisms, she will always have the supporters behind her, which is the message I am getting alongside to the lyrics.
It is a nice video to watch and I think it went well with the song. Sunmi has always developed a noticeable dance move. Gashina was the hand-gun, Heroine was the whipping arms, Siren was the mermaid pose. It is a simple move, so I suspect many people will be following her dance, once again. Watching her live performance, I find her confidence to be very appealing. During the verses, she was playful. But once the chorus kicks in, she changes her charisma to suit the section.
Instead, I only caught wind of it through the sudden teasers released last week. But regardless, Sunmi has returned with Noir and this is her first comeback since Siren last year. While I have listened to the song a few times already, I am not exactly falling in love with it straight away. Maybe a few more listens is required. The lyrics to Noir are quite deep, which explains the serious nature of the song. The meaning, which I pinched from a YouTube comment, will be discussed in the music video section of this review as it goes hand-in-hand there.
I also like how it feels quite still, despite it being an upbeat song. The consistency here works really well i. I also liked how some of the vocals are textured i.. My interpretation is all based on the YouTube comment by Kane K, so props to him for this following excerpt. I have attached a screenshot of it below as it will be a better explanation than what I will ever give.
It is clear that the video takes a stab at social media from the very start. The cake at the start catches on fire very quickly and Sunmi grabs her phone to put it on Instagram. The exact same thing happens at the end with her car and she automatically puts it on Instagram. Essentially her character in the video cares more about likes and views than anything else and this becomes more apparent as the video progresses.